Adapted from the 2015 AIGA competition held in New Orleans, the purpose of this case study was to elevate the bottle and packaging for the New Orleans based whiskey company, Southern Comfort. To elevate the appearance the label was reimagined, the bottle and materials used were replaced with more simplistic and upscale alternatives, and the box in which the bottle comes in is now a wooden collectible that the consumer may reuse and repurpose however they choose.
Graphic Designer responsible for all ideas and designs shown below, following AIGA competition case study guidelines.
April 2022
Adobe Illustrator
Adobe Photoshop
Implementing Constructive Feedback
Design System
